Privacy and Personal Data Processing Policy

The controller of the personal data collected through this website is:

Alejandra Téllez Lozada (Dr. Alejandra Téllez)

Board-certified Dermatologist — Professional License 1030537845

Avenida Carrera 19 #97-31, Office 606, Bogotá, Colombia

Phone: +57 314 744 4537

Email: alejandratellezlozada@gmail.com

This policy is governed by Statutory Law 1581 of 2012 (Colombia's Personal Data Protection Law), Decree 1377 of 2013 and any other regulations that amend or supplement them.

By using this website or providing their data through the contact form, the user accepts the terms of this policy.

We only collect the data that the user voluntarily provides through the contact form:

- Full name

- Phone / WhatsApp number

- Reason for consultation (service of interest)

- Free-text message (optional)

This site does not use forms that store data on its own servers. The contact form redirects the user to WhatsApp, where the conversation is governed by the privacy policy of Meta Platforms, Inc.

In addition, the site may automatically collect technical data such as IP address, browser type and pages visited through web analytics tools (Google Analytics), solely to improve the user experience.

The personal data provided is used to:

- Respond to requests for information about medical services and procedures

- Manage appointment scheduling at the office

- Answer questions received through the contact channels

- Improve the website through anonymous analysis of user behavior

The data is not used to send unsolicited advertising or build commercial profiles, and it is not sold to third parties.

To provide the services of this website, we may share information with the following third parties:

- WhatsApp / Meta Platforms: when the user uses the contact form or the WhatsApp button. The communication is subject to Meta's privacy policy.

- Doctoralia (Docplanner Group): when the user accesses the appointment booking portal. The information is subject to Docplanner's privacy policy.

- Google LLC: through Google Maps (embedded in this site) and Google Analytics (anonymous traffic analysis).

We do not share personal data with third parties for commercial or advertising purposes.

In accordance with Law 1581 of 2012, the data subject has the right to:

- Access, update and correct their personal data

- Request proof of the authorization granted for processing their data

- Be informed about how their personal data has been used

- File complaints with the Superintendence of Industry and Commerce (SIC) for violations of the law

- Revoke the authorization and/or request deletion of their data when constitutional and legal principles, rights and guarantees are not respected

To exercise any of these rights, you can contact us in writing at:

alejandratellezlozada@gmail.com

with the subject: "Personal data protection request"

We will respond within a maximum of 10 business days.

We adopt reasonable technical and administrative measures to protect personal data against unauthorized access, loss, alteration or disclosure. However, no system for transmitting data over the internet is completely secure, so we cannot guarantee the absolute security of the information transmitted.

This site may use first- and third-party cookies for:

- Technical operation: remembering browsing preferences

- Analytics: anonymously measuring traffic and user behavior (Google Analytics)

Analytics cookies do not collect personally identifiable information. Users can disable cookies in their browser settings, although this may affect the site's functionality.

Some of the third parties mentioned in this policy (Google, Meta/WhatsApp, Docplanner) may process data on servers located outside Colombia. These transfers are made in accordance with the protection mechanisms recognized by current Colombian regulations.

This website does not knowingly collect personal data from minors under 18 without the consent of their parents or legal guardians. If parents or guardians believe their child has provided personal data through this site, they may contact us to request its deletion.

This policy takes effect on May 21, 2026 and may be modified at any time. Updates will be published on this same page with the date of the last modification. Continued use of the website after changes are published implies acceptance of the updated policy.

In Colombia, the competent authority for personal data protection is the Superintendence of Industry and Commerce (SIC).

Website: www.sic.gov.co

Phone line: 601 592 0400